A fast-growing creative agency with 40 employees, renowned for its digital and branding expertise, was facing increasing operational strain as project demands rose.
Primary Challenges
Undefined roles created overlap and accountability gaps.
High client-driven demands made holidays hard to accommodate, impacting morale.
Communication inconsistencies caused project slowdowns and strained client relationships.
Our Approach
Role Definition and Clarity Workshops: Conducted interactive workshops to clarify roles and responsibilities within teams, ensuring each team member understood their specific tasks and areas of accountability. This approach fostered greater ownership and individual accountability.
Project Management Tool Implementation: Integrated a project management tool to streamline project tracking, deadlines, and resource allocation. Custom templates were developed for each project type, simplifying setup and aligning with the agency’s unique workflow.
Creative Strategy Development: Collaborated with the team to enhance creative strategies, incorporating structured stakeholder feedback loops.
Targeted Training: Provided training sessions focused on the new tools and processes. Supplemental online resources were shared to promote ongoing learning and familiarity with tools.
Results
Enhanced Operational Efficiency: Project throughput increased by 45%, allowing the agency to take on more projects without sacrificing quality or deadlines.
Reduced Project Rejection Rate: With clarified roles and optimised resource allocation, the agency decreased project rejections by 50% during peak seasons.
Higher Team Morale and Retention: Employees reported a 20% increase in job satisfaction, thanks to clearer responsibilities, improved communication, and reduced burnout.
Improved Client Relations: Clients appreciated the increased transparency and timely communication, leading to stronger, more reliable relationships.
